How To Get More Traffic
The most recent Gary Halbert Letter gives you the name of a lady who can buy you space amazingly cheaply for a half page ad.
But the most interesting point is in Gary Halbert's previous letterwhere he shows an ad that he's placing in newspapers for the next few weeks.
The interesting point he makes in both letters is that an ad where you have space to address customer concerns is much better than a Google Adwords Ad. Because in the newsprint Ad you can use something like 1,000 words whereas in a Google ad you're limited to about 17 characters to intrigue and attract your customer.
Think about it...
What is going to get more customers, who know exactly what it is they're buying?
The answer of course is any ad that explains the offer and answers any questions. Which is the space ad.
I recommend that you bookmark Gary Halbert's site. It's a really great lesson in writing captivating, arresting copy. It also gives you a benchmark to judge other copywriters by!
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How You Can Get Some Free Copywriting Help as a Christmas Gift
Ok This is Christmas Time, Mistletoe and Wine (and in case you didn't realise I am a Cliff Richard fan!).
I've already offered a Christmas gift to all my current and past coachees.
But I thought it would be nice to offer a gift to my regular blog readers too - I know you're there.
Why am I doing this?
Firstly I'm a coach because I love helping people. Secondly if the answer I give you really hits the spot for you you're going to be more likely to think of me for your next copywriting project. Finally giving stuff away is fun and I may learn from questions you ask me.
I'll probably answer some of the interesting ones in this blog over the next few days (name and identifying information changed of course) - if you think that would be useful.
Anyway, as my gift to you I thought I'd give you, if you're one of the first 20 to email me (web at acornservice.com), the opportunity to ask me absolutely any copywriting question you like. That question can be about any of:
- Direct mail letter, brochure, postcard or leaflet critique
- Powerpoint presentation critique
- Website critique
- Help on headlines
- brochure format
- letter format
- letter content
- importance of the PS
- creating powerful offers
- writing your own book, or blog or web site
- why articles are so powerful business promoters
- emails and autoresponders.
- anything else writing related
Whatever the question.
Like I say in the last bulltet if it involves writing in any shape ask me and I'll answer it and if I can't I'll point you at some good resources to give you a hand.
So have a Happy Christmas and get that email to me now. Don't forget, given the time available I'm answering the first 20 copy-related questions I get.
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