How To Get More Traffic
The most recent Gary Halbert Letter gives you the name of a lady who can buy you space amazingly cheaply for a half page ad.
But the most interesting point is in Gary Halbert's previous letterwhere he shows an ad that he's placing in newspapers for the next few weeks.
The interesting point he makes in both letters is that an ad where you have space to address customer concerns is much better than a Google Adwords Ad. Because in the newsprint Ad you can use something like 1,000 words whereas in a Google ad you're limited to about 17 characters to intrigue and attract your customer.
Think about it...
What is going to get more customers, who know exactly what it is they're buying?
The answer of course is any ad that explains the offer and answers any questions. Which is the space ad.
I recommend that you bookmark Gary Halbert's site. It's a really great lesson in writing captivating, arresting copy. It also gives you a benchmark to judge other copywriters by!
posted by Jim Symcox @ 12/14/2005 07:54:00 pm
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