Can 3,600 Consumers Be Wrong About What Is Important In An Ad?
Consumers reckon text wins over pictures in an advert!
The Guerrilla Consulting Blog has this to say...
"In a study of 3,600 consumers, researchers concluded that to get people to notice an ad, text was twice as important as pictures."
I'm not quite sure how they can be sure that text really is twice as important.
But, it's something I've been saying for a long, long time.
That said an appropriate picture still helps by supporting the copy. But it must be appropriate.
In the end the copy sells you on the service, or product. For a start it tells you how to get it. Pretty important in my book!
posted by Jim Symcox @ 1/24/2006 07:11:00 pm
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