How Self-Development Moves You To Expert Status
I've already blogged about "The One Thing" in my Power Packed Business blog (What One Thing).
But when I thought more on the subject...
The "One Thing" for achiever's is their own education. And more than that.
Top achiever's differentiate themselves from others by continually educating themselves. Not just absorbing information like a sponge and never doing anything with it.
They use the information they get. They apply it and they check whether it works for them. If it does they incorporate it. If not they say NEXT.
The interesting thing is that as you learn from different sources and use and test ways of doing things at first you're copying.
But then something "clicks" into place and you synthesise ways of doing things that build on the the things you already know.
Once you start to create your own way of working and can prove it's working you've reached the state of expert.
That's why I love the Achiever's Edge. It's fed my need to develop myself further, faster. And it's delivered the goods.
I've been so impressed with the secrets you learn from the people who actually Achieve. Achievers ranging from Richard Bandler, Sir John Harvey-Jones, through to (and not at all the least) Paul Daniels. Interviews with the entrepreneurs that set-up/shaped "The Coffee Republic", "Jungle.com" and "Harry Ramsden".
Check out Achiever's Edge yourself because Peter Thompson the gentleman who runs the audio programme is offering you some wonderful MP3 recordings and a couple of ebooks for £1.00 if you sign up for his programme. But you can cancel the programme once signed up and still keep everything you've got with Peter's blessing.
By the way I got fed up being Peter's evangelist amongst my coachees, friends and relatives that I signed up as an affiliate, so I do get a little something if you sign up!
PS The Achiever's Edge may not be your cup of tea because it's aimed at people who are want to do more with their life and in one, or more areas of their life. If you're happy where you are that's great. In which case congratulations it's wonderful to be happy.
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Make Your Blog Visible With The Best Blog Directory And RSS Submission Sites
Robin Good's Exhaustive List of Directory and RSS Sites
Now this site I really like.
Robin seems to have made it a life's work to check through the Internet for sites where you can let people know about your blog.
It's without doubt the best blog resource I've found for a while.
Some of the links are dead, but usually Robin tells you if they are.
I'm currently up to site number 102 and I've not come to the end yet!
Also some of the sites are pure news sites so my blog wouldn't fit with them.
But...
In general it's great.
Another great aspect is that Robin offers an email facility where you can get each new site added to the directory as it's added.
It's on my favourites list and I've subscribed!
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What One Thing Do You Want From A Business Growth Web Site?
If you want your business to make serious cash you need a great marketing strategy.
Notice I didn't say you need great marketing tactics.
That's because without a strategy you'll just try tactic after tactic until you hit on one that seems to work. But what if the next tactic you would've tried could have doubled your income?
Simply by churning through trying lots of different marketing tactics that's what you're in danger of doing. That's one of the reasons Jay Abraham says you shouldn't just market like everyone else in your industry if you want better results.
So...
The strategy needs to look at your goals for your business then build in the tactics that you believe will achieve them.
And maybe you'll need to change some tactics as you go on. But as you've a strategy your marketing changes will be within your overall strategy. So you wont badly affect another part of your marketing approach.
Within my overall strategy one of my tactics was to have a web site where I would add to the content on a regular basis.
Unfortunately my choice of web development tool (it uses frames) meant that the site was difficult to make search engine friendly. So I've just not updated it. Instead I've decided to completely redevelop it using Dreamweaver.
I'm currently considering what things would be most useful for people looking for information and help on a business growth and marketing web site.
If you've any ideas email me, or comment, and I'll think about them and see if I can include them.
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Google Analytics
As a marketer you know how impressed I am with a Visitor Tracking service I use called Stat Counter?
I've found it gives very interesting, and useful marketing data.
I've now discovered that Google has moved into this same arena.
So I'm trying them head to head.
That means each post I do on my blog will show up on my Stat Counter account and also, hopefully, on my Google Analytics account.
Potentially Google may be better as you can analyse traffic over each hour of the day to see peaks and troughs.
I'll let you know how they compare...watch this blog!
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Do You Waste $86,400 Every Day?
Craig Arthur writes a great article here about what would we do if we had a bank account that was always credited with $86,400 each morning. Then anything that was left in the account at night was removed, leaving a zero balance.
For money read time, or actually the number of minutes in each day.
It really brings home the words, "seize the day".
It makes you aware of your own limited time on this earth.
For the more resilent among you there is a spreadsheet you can construct that shows you how much time you have.
You make each column equivalent to one day. You assume you live, say 70 years. Then you allocate that (70 times 365, and 366 in a leap year) number of columns.
You colour in the colums you've already spent, so if you thirty that equals 30 times 365 (and 366 in a leap year) number of columns.
In the rows you put in the relationships you have and colour in their duration. Particularly for children's time at home with you.
Put in your holidays, put in your must do for work stuff, your must do for the family.
It brings home exactly how little time we have doesn't it?
I don't highlight this to be morbid but to urge you to make each day as packed as you can. Not packed with work and rushing but with the things that are important, family, relationships and your own health.
Top achiever's can still achieve, just be careful to realise the cost.
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Blogs Don't Help You To Market Anything
Bob Bly - Professional copywriter and marketing communications expert.
Bob Bly has an interesting take on Blogs.
In his opinion they're pretty pointless.
To be fair you can see his point of view exactly . After all a lot of blogs are streams of consciousness, or online diaries of stuff. Which if gossip/soap opera is not your thing can be pretty mind numbing.
The other point is that people have to actively seek out your blog.
Yet a number of marketeer's use them - regularly.
So read Tina Abayomi-Paul's ebook all about why you should blog and remember she makes money from it.
I think what's really happening is the same discussion we all had when web sites really began.
"Why would anyone need a web site..."
"Sites don't make money..."
" They're just online catalogues..."
Remember?
Now we all know there are web sites, like eBay, Amazon and others that have cash pouring into them. Now it's a given that we all need a web site to sell from. I've got one. You've probably got one.
But blogs are more immediate. They're more personal. They change quicker than web sites can.
So get blogging your market is going to catch you up.
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How Work Is Broke And What You Can Do To Fix It
Marc Orphant has contributed a very interesting, and useful, chapter to The More Space Project (Astronaut Projects).
It goes into why work is broken.
But even better Marc details exactly what they've done in his company to fix it.
He explains how they've fixed meetings, fixed email use (including the dreaded subject line: Re: FW: FW: FW: Regarding). They've even fixed presentations.
It's like I've always said Powerpoint is not the problem - it's peoples dependence on it as a crutch that's the problem.
Anyway Marc and company have taken bits from gurus and books and welded them into a way of working that is better than it was.
Worth reading just for the story about Bill at the beginning!
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Has Google Killed Reciprocal Links Stone Dead?
This Search Engine Optimisation article is very interesting.
It's been written by someone who has tested exactly what is happening under Google's continuosly shifting search strategy.
So exactly what is happening?
The answer is that Google's strategy is killing off the importance of reciprocal links in a sites ranking. So if your site depends on these links for its rank it's going to slide down the listings.
In my opinion getting rid of this type of linking is a good thing. After all just linking for no good reason doesn't help your customer/prospect at all. Google recognises this and is doing it's best to restore a more level playing field for people who provide good content. Hurrah!
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Please Do NOT Read This Blog Entry
The reason for the request in the title is that I'm trying a little experiment.
Debbie Jenkins from Lean Marketing in the UK said,
"I actually tried a headline out that simply said...
"Do Not Read This Ad..."
The response rate went up by almost 500% from the previous headline I used!"
I've never actually tried a negative heading so that was the test. To see whether the negative heading produced more hits than my usual headings.
I'll let you know the result in a future post! So sign up if you're as intrigued as I was.
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