Tony Robbins Helps You To Find Your Potential
Tony Robbins is probably the world's best known self-development coach and guru.
So I'm pleased to be able to point you in the direction of TEDBLOG so you can get 20 minutes of Tony Robbins explaining how to find your true potential. He also asks the audience for a bit of interaction...
Enjoy...
And remember that every single superstar business person, athlete, chess grandmaster or straight A's student is learning all the time. That's what gives them the edge over everyone else!
Listen and see whether Tony can teach you anything about yourself.
Do You Manage Multiple Projects Effectively?
Multi-tasking is all about handling more than one project in a day.
Yet Dan Bobinski in Management Issues reveals some interesting and worrying information on multi-tasking.
He notes that Robert Croker, Ed.D., chair of the Human Resource Training and Development department at Idaho State University says,
"It's a common misconception is that a brain is like a computer. A computer is designed to multitask. A human brain is not designed to function optimally in a multitask environment."
Dan notes multi-tasking research in a related article on the Mangement Issues blog which show problems with multi-tasking.
Both the Journal of Experimental Psychology and science journal NeuroImage have published research that shows what happens as we multi-task.
It shows that the brain goes through several steps that take up time...
To quote further from Dan's article these include:
- "a selection process for choosing a new activity,
- turning off the mental rules needed to do the first task,
- turning on the mental rules needed to do the second task,
- orienting itself to the conditions currently surrounding the new task"
The thing that is of most concern is that the research shows that switching between tasks means they can take four times longer to finish. Due to the extra activity the brain has to go through.
From this it instantly becomes clear as to why interruptions are so difficult to handle, because we switch from work mode to conversation to work again. Put in a few of those in the working day and our brain activity is going to go through the roof along with our stress levels.
Bethlehem Steel And Charles Schwab
It also explains why the old Bethlehem Steel story is so vitally important to managing your projects.
Remember Charles Scwab told management consultant Ivy Lee to show him a way to get more things done and he would pay anything "within reason." Famously Ivy Lee simply gave Schwab one unused piece of paper and told him:
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Each night take such a piece of paper
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Note the most important things you have to do
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Number them in order of their importance
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When you get to work the next morning start at number one (the one you decided was most important) and continue with it until it's finished
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When you've completed the most important task, start on number two and continue that until it's finished
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Work on the most important task left on the list for the rest of the day
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At the end of the day don't worry if you've not completed the whole list because using any other way would have been even more impossible
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Make this your work habit every day
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"Send me a check for what you think its worth."
As you're aware Schwab sent Lee $25,000. A fortune in the 1930's. That same technique is still taught by Time Management experts today.
Why Is It So Important?
So the reason this is so important is that it says focus on completing one thing at a time.
Exactly the same is true of managing multiple projects. Yes there can be some interruptions, like phone calls and emails.
The way I work is that I have two periods of time a day that I proactively make progress, issue and coaching phone calls so that I'm not (usually) interrupted by those.
I also turned off my regular email update. Sometimes it can be a pain when you're waiting for something but it's a small price to pay for a bit more control over what you're doing.
Focusing on the task in hand and completing it means that your brain is not constantly worrying over an unfinished task that's waiting to be finished.
Technorati Tags: Multi-tasking, Dan Bobinski, Management Issues, Journal of Experimental Psychology, NeuroImage, interruptions, gotta minute, Ivy Lee, Charles Schwab, Bethelem Steel, Time Management, coaching
How To Recruit A Super Star Sales Force
Ted Nicholas, the author of "Magic Words That Sell" once said, "Marketing mistakes are by far the primary reason businesses do not survive. This includes companies which consider themselves direct marketers as well as those who do not" .
Of course Ted is quite right make mistakes in marketing and you ll end up paying through the nose for absolutely no results. Yet companies continually make mistakes in sales and seem to be lethargic in sorting it out.
If you don't sort your sales your revenue dries up, your company whithers and dies and your're left with nothing.
Not a pretty picture is it?
Yet whilst most companies don't reach that stage they do allow poor sales staff to be recruited and used against their customers.
They waste the opportunities that marketing provides by using salespeople that have one, or more, of these traits:
- Poor closers
- Too aggressive
- Passive order takers
- Fear of phoning
- Can't write to persuade
- Can't present without being boring
- Unable to build value in the service or product
- Has poor follow-up skills
- Can't get to top decision makers
- Finds rejection difficult to handle
- Poor time manager
- Doesn't think strategically
- Not self-disciplined
I've just written an article about how to recruit a sales super star. Part of it involves using a a 17 point Sales Super Star Self-assessment Form that I've designed and used in the battle for the best salesman.
If you'd like a copy of the article send me an email to latest at acornservice.com. If you'd like a copy of the form send an email to form at acornservice.com. In both cases replacing at with @.
Tags: sales, sales man, sales recruitment, sales superstar, www.acornservice.blogspot.com
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Can You Achieve By Relying On Others?
R. Philip Hanes certainly believes you can. In fact he believes you can get anyone to do anything.
I've written a review of his book "How To Get Anyone To Do Anything" for blogcritics and have also put a copy of it on my own blog Magic Marketing.
Personally I found the Philip Hanes' writing warm, humorous and very helpful. See what you think.
If you want to know more about the book check more Amazon reviews for it at How To Get Anyone To Do Anything
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How Do You Get The Business You Want?
Coaching - different things to many people
.How do you differentiate yourself from the thousands of coaches that are floating around?
Ones that are trained through academy's, others that work from related experience and others from unrelated experience.
I came across a very interesting set of questions that helped me understand how to look at my coaching.
To get the same intriguing information replace coaching with your own service or product.
The questions were as follows:
- What is the danger to your client if he doesn't hire you?
What is the danger to your client if he doesn't utilize you regularly?
What is the danger to your client if he uses a less qualified coach?
What is the danger to your client if they wait to hire you?
So as I sell myself as a business and marketing coach, I approached the questions with that in mind. I could equally well have used the word copywriter instead of coach. Below are the questions again and the answers that came straight off the top of my head. There are no rights or wrongs with this approach it's simply to highlight how you can sell yourself better.
A) What is the danger to your client if he doesn't hire you?
- He's unlikely to ever find out tactics that can make his business much more profitable and if his competitors do he'll be overtaken and forced to sell up/move/bankrupt
- He'll continue to work in the business and without work on the business he'll simply be busy, busy all the time. The result is that he'll be in a job rather than a business. That's why there's so many one man businesses around.
- He'll have to work longer and longer hours simply to make the income he needs to maintain his families life style until eventually he loses his family because they never see him.
- He'll become more and more desperate not knowing whether he's reinventing the wheel when it comes to marketing and actually doing it wrong. Thus throwing money at marketing without any hope that it will work.
- His competitors will make much more profits than he can and their lifestyle will measurably improve and that will be a pressure on him from his family to have a life style like his competitors family.
- To stay focused on continually improving his business and his marketing he needs a regular sounding board and someone who can offer advice if the plan deviates from the expected. If he doesn't he'll make ill considered decisions that will affect cashflow and ultimately the company.
- If he has nobody to complain to without fear of reprisal about his company, or getting well intentioned but useless advice about his staff, his suppliers his customers he'll start to be bottling up emotions that will affect his relationships at work and home leading to divorce and possible loss of the company.
- His attention can be diverted from the plans that are in place simply by working in the business. That could mean the plans fail and ultimately the company fails to grow and thrive.
- He may continually try to use the ways that the inferior coach is suggesting to improve his business with the result he pays more money for ineffective advice and actions. Ultimately if he continues down this line he'll make the company bankrupt, or he'll lose out by never trusting a coach again.
If they wait they wont make the extra money they would have made. That extra money could be the difference between the company surviving and going under.
They may make decisions that with a coaches help could have been improved significantly and thus they could make the company bankrupt.
So like I say an interesting an useful exercise.
It certainly gives you the ammunition you need when people ask why they should use you.
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Copywriting Posts - My Top 5 Favourites
Happy Blogday to The Power Packed Business Growth Blog!
Yes I've been posting to this blog for just a shade over 12 months.
As I always enjoy writing I've tried to post every work day.
So I've looked back at the blog over the last 12 months and reviewed the posts I particularly liked.
So this is my top 5 copywriting posts... let me know what you think.
Gary Halbert Spills Some Of Those Copywriting Secrets
10 Tips To Make All Our Email Lives Better
Copywriting Compels or Repels - Which One Does Yours Do?
Why We Have Three Monkey Brains And How It Helps In Direct Mail
How To Get Copy and Headlines Written
Enjoy!
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Can 3,600 Consumers Be Wrong About What Is Important In An Ad?
Consumers reckon text wins over pictures in an advert!
The Guerrilla Consulting Blog has this to say...
"In a study of 3,600 consumers, researchers concluded that to get people to notice an ad, text was twice as important as pictures."
I'm not quite sure how they can be sure that text really is twice as important.
But, it's something I've been saying for a long, long time.
That said an appropriate picture still helps by supporting the copy. But it must be appropriate.
In the end the copy sells you on the service, or product. For a start it tells you how to get it. Pretty important in my book!
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