Top Achievers Get It Done

Ted Nicholas - Direct Mail Success Story

The interviews that Peter does with his guests on Achievers Edge are very illuminating. One of the bonus interviews that you get for your £1.00 is with the Direct Marketing legend Ted Nicholas. Ted Nicholas on Headlines: "The Ultimate Tax Shelter" headline sold 200,000 copies of Ted's book. He also says that testing is key. Because without testing you don't know what pulls best. About Brochures: Don't have 'me messages' in a prominent place on letters and brochure. Talking Benefits: need to lead with the best benefits and Ted gives the real reason why we buy! He also explains his 'ice cream cone' method of helping customers to buy from him.

posted by Jim Symcox @ 9/19/2005 10:16:00 am